in a culture with a heavy reliance on disposable fast fashion, bristol cut & sew, a new menswear line, is changing the way we approach and think about our clothing. with a focus on denim, the guys at bristol see their jeans as wearable art - not only are they an expression of the designers who created them, but they are a form of self expression of the wearer too. they tell a unique story as they morph and grow with you - much like a wearable diary. with this, great denim should be treated with care. we sat down with bristol a few sundays ago over coffee at superba food & bread to get schooled on how to properly treat our favorite jeans.
1) as hard or uncomfortable it might be to break in a fresh pair of jeans, wear them as frequently as possible. it's kind of like that saying, "you gotta walk through fire and water." it's a real commitment.
2) by the same token, when you take them off, treat them with care. so instead of folding them or wrinkling them and throwing them in the corner of your room, let them lay or hang flat to breath. this will improve the shelf life of your jeans.
3) avoid washing your jeans. instead, spot clean them with a damp rag. to kill bacteria and make them smell fresh again, let them sit in your freezer for a day or two.
4) when it's finally time to wash your jeans, follow the ocean recipe - run into the ocean and rub sand all over your jeans. this will do great things for the look and feel of your jeans. or, if you're not by the beach, always wash in cold water on a gentle cycle and hang dry. accept the shrinkage that may follow.
5) when it's time to retire your jeans, cut them up to create something wholly new out of them - cloths, handkerchiefs, pocket squares, bandanas, coasters, etc. from here, your jeans will tell a new story.
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images via brisol cut & sew